Routines for skin over 40

The essentials kit for dry skin, under £50

Cleanser, moisturiser and SPF: the three steps with the biggest payoff.

Kit total: £47.99 including standard UK delivery, buying from LOOKFANTASTIC and Skin Cupid. Prices checked 2 November 2026.

The three essentials

1
Worth it for dry or sensitive skin
Gentle and low-foam, so it cleans without stripping.
£14.00at LOOKFANTASTIC, before deliveryShop
2
Worth it if your skin is dry
Your moisturiser, morning and night.
£15.00at LOOKFANTASTIC, before deliveryShop
3
Worth it
The most important anti-ageing step. Apply generously every morning.
£15.00at Skin Cupid, before deliveryShop

Shop prices before delivery. The kit total above includes standard delivery, buying the items from each shop in one order.

How to use them

Morning: cleanser, moisturiser, then SPF as your last step. Evening: cleanser, then moisturiser.

Use about two finger-lengths of sunscreen for your face and neck.

Why start here

Skin makes less oil and fewer ceramides as we get older, so it loses water more easily. The evidence points to gentle cleansing, a moisturiser with ceramides or hyaluronic acid, and daily sunscreen. A retinoid comes in slowly, cushioned by a rich cream.

Add next: A ceramide cream at night, if your skin still feels tight. See ceramides.

Ready for more? See the full 3-step routine for dry skin, or take the routine quiz.

General guidance, not medical advice. Patch test new products and introduce one at a time. Retinoids aren’t recommended during pregnancy or breastfeeding. Prices change often, so always check at the shop. How we check prices